These Dragons want to invest in the new Dragons ’Den season

Dragons' Denreturns to Dutch television. The program will be shown for eight weeks in the spring on Sunday evening at WNL on NPO1. The series is presented by Quote Chief Editor Sander Schimmelpenninck.

In Dragons ’Den, entrepreneurs looking for growth money are given the opportunity to pitch their own business to a panel of the most successful business people in our country.

Anyone with a good business plan can register for Dragons ’Den via

These are the five Dragons that are ready to invest:

Michel Perridon: former owner of computer accessory brand Trust

Michel Perridon (56) founded Trust in 1983 and, in more than 30 years of hard work, developed it into the largest player in the field of computer accessories in the Netherlands and a large part of the Western world. In 2018 he sold Trust to investment fund Egeria. Perridon is currently involved in investing, investing in real estate and collecting art. But above all with enjoying the beautiful things in life. His motto is “Entrepreneurship is the basis of the economy. Losers have an excuse, winners have a plan ”.

Pieter Schoen: serial entrepreneur and former owner of the Nederlandse Energie Maatschappij, currently manager of investment company Shoe Investments

Pieter Schoen (44), a descendant from the entrepreneurial family Sigma Coatings, has been an entrepreneur since his student days. After a publishing company and two IT companies, Schoen founded the Dutch Energy Company in 2005, together with Harald Swinkels. In 2009, Schoen also decided to focus on investing in companies, using his knowledge and experience. He therefore founded his own investment company Shoe investment, which directly invests in some thirty companies, Private Equity, Venture Capital and Real Estate (development). A good product must be combined with 'give and award' is his credo, that's how he picks the gems from the range.

Nikkie Plessen: owner of fashion group NP Fashion with brands NIKKIE, NIK & NIK boys & girls, FIFTH HOUSE, SUSTAIN

With the start of her own clothing brand NIKKIE, the dream of Nikkie Plessen (34) came true in 2011. Eight years later, her clothing is sold internationally, she has various brand stores, the label has been expanded with clothing for men and children and the company records record profits. Plessen likes to invest in good ideas and gives entrepreneurs a kickstart with her knowledge, experience and resources.  "In the first years, money should not be your motive, but be busy with your passion, that is the most important thing".

Won Yip: hospitality entrepreneur, owner and founder of the Yip Group

Won Yip (50), originally from Zeeland, bought his first pub in Goes at the age of 19. He is now one of the largest hotel and restaurant operators in Amsterdam. He owns almost all catering establishments on and around Dam Square. Yip now also has interests in London and he invests in real estate and start-ups. Won Yip always has time for a good business story and is happy to help starting entrepreneurs with a good vision. Yip: “Know the price of everything and the value of nothing”. With a great idea, he is the first to be ready to invest. 

Shawn Harris: former owner of Nature’s Pride, owner of investment company Orange Wings

The American Shawn Harris (55) came to the Netherlands in 1989, without a job and without money. Thirty years later, her company Nature’s Pride has grown into an international company with a turnover of around 400 million euros. Harris has become known as the avocado queen; she was the first in Europe to sell avocados and mangos ready to eat. In 2016 she sold her company. After sale, Harris set up the investment company Orange Wings. “Transforming briljant ideas into business,”is her credo. 

Quote Presenter Sander Schimmelpenninck: “The Dragons are a great mix of experience and talent. They are outspoken personalities who have earned their business spurs and every entrepreneur can learn a lot. ”

Interested in presenting your business idea to the Dragons? Then sign up via

Dragons’ Den, created by Nippon TV in Japan, wordt wereldwijd gedistribueerd door Sony Pictures Television. Het programma wordt geproduceerd door Vincent TV.

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